Digital Marketing

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Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities include: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Campaign Marketing, and eCommerce Marketing, Social Media Marketing, E-mail Direct Marketing, Display Advertising, and eBooks.

It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS). The fundamental concept in digital marketing is based on the inbound marketing approach, generally called customer centric approach.

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